NationsRent
National branding campaign for new heavy equipment rental company.
National branding campaign for new heavy equipment rental company.
These ads launched the national brand rollout of NationsRent, a new name on the heavy equipment rental landscape. The ads appeared in trade pubs targeting construction companies, contractors and procurement officials in Fortune 500 companies. Images were all original photography shot expressly for this campaign. Copy was developed after on-site interviews with tradesmen, and was intended to reflect their angst in meeting their daily workload demands.
